To compete with all that stuff from the Far East. And let's face it, our dealers need something 'competitive' to sell. On the other hand, at these margins, we could offer a ten thousand dollar discount. Our name's not Benchmark, for crying out loud. Mac has never been about 'stack 'em high/watch 'em fly.stack 'em deep/sell 'em cheap'! What do the suits expect from us? This is Binghamton NY. What do you think we can do to knock one out of the park? Well, Frank, our last twenty-six thousand dollar preamp didn't sell like the hotcakes over at IHOP. I can just imagine how the engineering product planning for this thing went down at the Labs: My god, the price is in literal free fall! Well, it's certainly got that going for it. the price for a flagship McIntosh dual-mode preamplifier has fallen by a lot, to $16,000.
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